How To Use Article Marketing To Advertise Your Insurance Agency And Sell More Insurance Online
Your temptation might be to just sit down and start typing whatever comes to mind for your particular insurance subject, whether it be car insurance for teens, how to speed up car insurance claims, or gaps in the auto insurance policy. Hold the boat, er car! Before you write that one-of-a-kind masterpiece of PAP information, take a little time to plan your course and you will end up with a much more targeted and search engine friendly article.
Know your audience
Who will be reading your article? What internet user will most likely search for the subject of your article? If it’s an article on cheap insurance for teen drivers, your audience will most likely be parents who just got their first billing notice after adding their 16-year-old driver to their policy. If you’re writing an article on saving money on car insurance, your audience could be any age group of reader. Knowing who will be reading your article will influence the language you use, and always remember that the readers aren’t insurance agents, they’re consumers looking for information on that particular topic.
Write an article anyone can understand
No kidding. Consumers are not experienced with insurance terms such as deductibles, other-than-collision, UM/UIM, named non-owner, extended non-owned or symbol 7, 8 and 9. That’s why agents have jobs. Write your article from your reader’s perspective and explain coverages from a non-agent point of view. One of the best way to explain coverages is to use descriptive scenarios to put the reader in the actual situation where the coverage may apply.
Choose your topic and stick to it
If your article encompasses multiple coverages or topics, break them up into separate articles. Keep your articles focused on one coverage issue and your article will perform better in attracting search engine traffic. Choose one or two key words or phrases such as “car insurance deductibles” or “rental car insurance” and anchor your article on these descriptive terms. Sprinkle them throughout your article and most importantly, include them in your article title.
Follow a common outline
When writing an article, give the reader a summary of the article first. Make them WANT to read the entire article. For example, start your article with “Car insurance may seem expensive, but follow these steps to take advantage of every discount available.” This type of lead-in entices the reader to keep reading, and gets them to your resource box and onto your insurance agency website. Follow the summary with the key points of your article in logical format. Keep their attention by encouraging them to read more to “find out the most important money-saving tip” or something similar.
Conclude the article with a brief paragraph which summarizes the points outlined in the article. Again, this means placement of your key words and phrases. Finally, include a descriptive resource box that encourages readers to click through to your insurance agency website. This doesn’t mean “Joe Agent is a property/casualty agent with… blah… snore”. Give visitors a call to action like “Save up to 30% on your car insurance by contacting XYZ agency today!” or “Don’t buy car insurance anywhere else until you have let Joe Agent quote your coverage!” This gets people’s attention and increases the traffic driven to your insurance agency website. And THAT is the entire object of writing insurance articles to market your agency website and sell more insurance online!
Conclusion
By defining your audience, writing in layman’s terms, sticking to the topic at hand and following a structured presentation, your insurance articles will attract visitors, inform and educate the public and get traffic to your insurance agency’s virtual front door. If you are serious about marketing your insurance agency online and selling more insurance on the web, article marketing is a great way to promote your agency, gain links to your website and sell more insurance online!